Best time to line up for the Switch event on the 15th in NYC?

I'm planning on going to the line up at the Switch event in NYC with a couple of friends of mine on the Sunday event for the general public. I'm aware that NYC has some of the most rabid, devoted Nintendo fans that will probably camp out a week in advance, but what would be the best time to actually line up. I remember getting into the BotW event at the Nintendo World Store with no problem after arriving 3 hours earlier, but this event seems like it's going to be a LOT bigger.

Discussion started at here by GeorgeThePapaya

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