Let's note this part of the article specifically:
Unfortunately, these won't ship until late April, likely after the game's "early 2017" release.
Now, maybe this is just a strange situation where the merchandise is coming out really, really early for some reason and BOTW is still delayed to Summer as rumored. But IMO it makes more sense that they chose April because BOTW will be coming out in MARCH and the merchandise just comes out a month later.
Or this may just mean nothing and then we can go back to talking about Jimmy
Kimmel Fallon and LKD again.
Discussion started at here by Walopoh